Niche Your Internet Business

Copyright 2006 Antonio Jimenez

Where ever you go online, you hear the same thing - You must find a niche for your business. If you are new to Internet Marketing, this is advice you will do well to pay attention to.

Every day thousands more people build online businesses in search of wealth. Many jump right into the markets that are already completely saturated and then wonder why they are not making any money.

If they had unlimited time, money and patience, they might succeed. For those that do not have unlimited supplies of these resources, aiming for a smaller niche market is a much smarter way to start your online business.

So just what is a niche?

If you want the long answer, you can buy any one of the thousands of e-books being sold online about niche markets. You can go to a dictionary and see what the definition of niche is. But the short answer of niche simply means distinct or individual.

Everyone wants to start a business based on Internet Marketing. This is how the big guys are making all of their money, so it must be the way to go. There is a problem with that statement. The market is so saturated with people who have years of experience in this area. A new person trying to compete in such a broad market will watch their business die a quick death.

On About.com, Susan Ward defines Internet Marketing as "the strategies that are used to market a product or service online, marketing strategies that include search engine optimization and search engine submission, copywriting that encourages site visitors to take action, web site design strategies, online promotions, reciprocal linking, and email marketing". A new person coming online to start a business has little chance of knowing enough about all the these areas to be able to compete.

So how is a new person to have any chance at success?

Thing Smaller - Think Niche!

Just from the above definition you can come up with the following niches:

Marketing
Search Engine Optimization
Copywriting
Web Site Design
Promotion
Linking
Email Marketing

Even if you are extremely experienced already in one of the above niches, you will still have a lot of competition in such broad niches. This may be what you decide to do in the end, but at least be willing to explore niches within the broader areas. You may find a niche you are much better suited to.

When it comes to finding a niche market, the best resource available online is Wordtracker. You can find pieces of this program on different sites and software programs but Wordtracker brings everything together in one place for those trying to find a good niche to go into.

Using Wordtracker is a breeze. If you want to break Internet Marketing down to many more niche markets, just type in Internet Marketing and look at all the ideas that pop up. Each of these can become keywords that you decide you want to focus your niche on. Or you can pop in those keywords and keep defining your niche.

Using Wordtracker, what you will end with is a list of niche keywords that you can focus your Internet business on. Having a smaller niche will give you a much better shot at being successful then trying to build a site around a broad topic like Internet Marketing.

Remember, success in any business always comes back to supplying a product that the public has a demand for and that the market has room for. Find the right niche and you are on the right path.